Portfolio
Writing
Reports & White Papers
Title: Leave it Better Beef Sustainability Perspectives | Client: Elanco Animal Health | Agency: FleishmanHillard
Title: Ten Tips to Stress Less | Client: Wonder Health | Agency: Dreibrodt Consulting
Title: Northern Arizona Healthcare FY22 Quality & Safety Report | Client: Northern Arizona Healthcare | Agency: FleishmanHillard
Title: Learning and Adapting for the Future: Pork Checkoff Stakeholder Report April 2021 | Client: National Pork Board | Agency: FleishmanHillard
Title: 2019 Corporate Social Responsibility Impact Report | Client: Elanco Animal Health | Agency: FleishmanHillard
Press Releases
Title: American Malting Barley Association focuses on resiliency, advocacy, and collaboration to guide industry | Client: American Malting Barley Association | Agency: Roots & Legacies
Title: Veteran-Owned and Operated Crosswind Ranch delivers ranch-raised beef to DFW | Client: Crosswind Ranch
Title: A Source of Stability: DairyMAX and Partners Keeping Kids Fed During Pandemic | Client: DairyMAX | Agency: Cultivate Agency
Title: Cargill introduces Fescue EMT mineral defense for cattle grazing fescue | Employer: Cargill Animal Nutrition
Ghostwriting
Title: Improving beef industry sustainability with incentives and innovation | Client: Elanco Animal Health | Agency: FleishmanHillard
Title: Beef cattle: the ultimate upcyclers | Client: Elanco Animal Health | Agency: FleishmanHillard
Title: Teaching calves to eat: 5 benefits of creep feeding | Employer: Cargill Animal Nutrition
Title: Controlling ticks to control anaplasmosis | Employer: Cargill Animal Nutrition
Title: Your best offense for a strong immune defense | Employer: Cargill Animal Nutrition
Title: Get her conditioned to get her bred | Employer: Cargill Animal Nutrition
Title: The dollars and cents of fescue management | Employer: Cargill Animal Nutrition
Title: Don’t lose sight of production basics | Employer: Cargill Animal Nutrition
Title: 5 Tips for Fescue Management | Employer: Cargill Animal Nutrition
Advertorials & Infographics
Title: The Nitrogen Cycle and Ammonia Gas Emissions from Beef Cattle | Client: Elanco Animal Health | Agency: FleishmanHillard
Title: Making sense - and cents - of environmental sustainability | Client: Elanco Animal Health | Agency: FleishmanHillard
Title: Minimize the effects of endophyte-infected tall fescue through nutrition | Employer: Cargill Animal Nutrition
Editorial
Title: Leading for the greater Goode | Publication: Brangus Journal
Title: Contests at the show | Publication: Bowlegged H Magazine
Title: Farmers Fight to tell ag’s story | Publication: DRIVE Magazine
Integrated Marketing & Communications
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During employment with Cargill, led product launch of Fescue EMT Mineral Defense, including launch strategy, copywriting, agency management, project management, packaging, internal rollout and associated communications, media buying, promotional items, and more.
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During employment with Cargill, led campaign development for Ranger Limiter, including strategic planning, technical and promotional copywriting, creative design partner management, project management, customer testimonials (written and video), internal rollout and associated communications, media buying, promotional items, and more.
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For Crosswind Ranch, Dreibrodt Consulting leads annual marketing planning; produces all written communications; monthly e-newsletter content, layout and distribution; social media content and community management; public relations; web development and maintenance; brand development and management, and more.
Brand Development
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Faith Grace Joy Counseling partnered with Dreibrodt Consulting to help define the mission, vision, values, and visual identity for their brand. We facilitated discovery sessions and deliverables, and developed a creative brief to inform logo development. Partnering with freelance designer Mary Riddle, we provided project management and oversight of the brand development process.
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Crosswind Ranch partnered with Dreibrodt Consulting to help define the mission, vision, values, and visual identity for their brand. We facilitated discovery sessions and deliverables, and developed a creative brief to inform logo development. Partnering with freelance designer Kiah Twisselman, we provided project management and oversight of the brand development process.
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Mollie Dreibrodt is leading communications as a member of the Roots and Legacies team supporting the National Grazing Lands Coalition’s 9th National Grazing Lands Conference. Mollie developed a mood board and brief to support designer Kyler Langvardt in creating the event brand identity.
Design
Shaw Real Estate hired Dreibrodt Consulting to develop templates for a suite of marketing collateral produced with every commercial real estate listing they publish. Dreibrodt Consulting continues to serve as an ad-hoc designer, preparing marketing materials for listings, including the layout and copywriting within the templates that were previously designed.
In partnership with Roots & Legacies’ client, Tyson Foods, we designed digital signage to support the company’s global Animal Welfare Awareness Week in 2023.
Dreibrodt Consulting wrote and designed marketing brochure for Faith Grace Joy Counseling.
Using established brand guidelines, Dreibrodt Consulting designs a variety of print and digital marketing collateral to support Crosswind Ranch’s direct-to-market beef business.
Social Media
Crosswind Ranch - Facebook
Content strategy, copywriting, asset design (graphics and reels), community management
Friendship Vet Center - Facebook
Content strategy, copywriting, asset creation, and community management